Ava PRO vs Boulevard
Which is better, Ava PRO or Boulevard?
It depends on the size and kind of business you run. Boulevard is built for established salons, spas and medspas with many providers, deep scheduling rules, product stock tracking and clinical charting, backed by an onboarding team. Ava PRO does not have a retail point of sale with inventory yet, so a larger team that depends on one today may be better served by Boulevard.[1]
Ava PRO and Boulevard, row by row
| Feature | Ava PRO | Boulevard |
|---|---|---|
| Monthly price | $245/mo | Essentials $159 a month billed monthly or $143 billed annually, one location and up to five providers. Premier $260 and Prestige $364 a month per location billed monthly, promotional rates for new customers (normally $325 and $455). Enterprise is custom.[1] |
| Booking and new-client fees | Unlimited nudges · we’ll never charge you to fill your own calendar | Per-booking fee on ordinary bookings not published; automated campaigns cost $2 per completed appointment.[1] |
| Text and phone answering | Ava on voice · 24/7 calls | Yes — the receptionist Beau answers calls 24/7, takes messages and sends a booking link, $125 a month per location for 200 minutes, then $0.60 a minute. Two-way texting: 250 free a month (2,500 on Prestige).[2][1] |
| Online booking | Unlimited texts, calls & bookings · no counts, no meters | Included on every plan.[1] |
| Payments and card processing | Stripe Connect · your bank account | Card processing “starting at 2.65%”, or as low as 1% with Boulevard Offset, where clients pay a 3% fee on credit cards; payouts usually reach the bank after two business days.[1][4] |
| Memberships and packages | Packages, memberships, balances | Yes — memberships with autopay and series or packages on every plan.[1][3] |
| Reminders and marketing | Reminders, campaigns, follow-ups | Email and text reminders included; email blasts 1,000 free a month (10,000 on Prestige); automated campaigns $2 per completed appointment; referral and loyalty programs.[1] |
| Run the business by text | Owner commands · run by text or voice | Not compared yet |
| Consumer marketplace | No | Not published.[1] |
| Retail point of sale with inventory | No | Yes — product catalog, quantity tracking, purchase orders and shrinkage reporting on every plan; payments need the Boulevard Duo point-of-sale hardware.[1][4] |
| Payroll | Not yet | Not published; the pricing page lists a timeclock and commission tracking.[1] |
| Contract terms | $245/mo | Monthly or annual billing (annual saves 10%); minimum term and cancellation terms not published.[1] |
Who should pick Boulevard?
Boulevard is the better pick for an established multi-provider salon, spa or medspa that wants detailed scheduling, staff and product stock management, and medspa charting from a premium platform.[1]
Who should pick Ava PRO?
Ava PRO is the better pick if you want:
- Unlimited texts, calls & bookings · no counts, no meters
- Ava on voice · 24/7 calls
- Ava on SMS
- Owner commands · run by text or voice
- Dedicated phone number · voice + text
- Packages, memberships, balances
Questions about Boulevard
How much does Boulevard cost?
Boulevard lists Essentials at $159 a month billed monthly or $143 billed annually for one location, with Premier and Prestige priced per location and shown at promotional rates for new customers.[1]
Does Boulevard answer phone calls?
Yes. Boulevard’s receptionist, Beau, answers calls around the clock for $125 a month per location with 200 minutes, then $0.60 a minute, and sends callers a booking link.[2]
What are Boulevard’s card processing rates?
Boulevard lists processing starting at 2.65%, or as low as 1% with its Offset program, where clients pay a 3% fee on credit card transactions.[1]
Does Boulevard charge for marketing campaigns?
Boulevard’s automated campaigns cost $2 per completed appointment, and emails beyond the plan’s free allowance cost $0.01 each.[1]
Competitor details checked October 2026 from Boulevard’s public pricing and feature pages.
Boulevard is a trademark of its owner. Ava Intelligence LLC is not affiliated with Boulevard.