Ava PRO vs Fresha
Which is better, Ava PRO or Fresha?
It depends on how you want to find new clients. Fresha is a strong choice if you want a low subscription, pay-as-you-go messaging, and a large consumer booking network that charges only for first visits. Ava PRO does not have a marketplace, payroll or a retail point of sale with inventory yet, so if those matter most today, Fresha is the better fit.[1][2]
Ava PRO and Fresha, row by row
| Feature | Ava PRO | Fresha |
|---|---|---|
| Monthly price | $245/mo | Independent (one bookable team member) $19.95 a month; Team $14.95 a month per bookable team member. Billed monthly, before local sales taxes.[1] |
| Booking and new-client fees | Unlimited nudges · we’ll never charge you to fill your own calendar | No per-appointment booking fees; a one-time 20% commission (minimum $6) on brand-new clients who find the business through the Fresha marketplace; returning clients free.[1] |
| Text and phone answering | Ava on voice · 24/7 calls | Automated text and WhatsApp notifications, 100 free a month (per team member on Team), then $0.02 per text or $0.04–$0.11 per WhatsApp message. Automated phone-call answering not published.[1] |
| Online booking | Unlimited texts, calls & bookings · no counts, no meters | Client booking app, direct booking links, Facebook and Instagram bookings; self-booking 24/7.[1][2] |
| Payments and card processing | Stripe Connect · your bank account | Online 2.79% + $0.20; in person 2.29% + $0.20 (+$0.10 per Tap to Pay authorization); manual card entry 3.30% + $0.20; terminals from $139. Payments optional.[1] |
| Memberships and packages | Packages, memberships, balances | Both listed as included features on both plans.[1] |
| Reminders and marketing | Reminders, campaigns, follow-ups | Automated email and app notifications free and unlimited; marketing emails 50 free a month (per team member on Team), then $0.02 each; marketing texts $0.08 each; deals and promotions.[1] |
| Run the business by text | Owner commands · run by text or voice | Not compared yet |
| Consumer marketplace | No | Yes — the Fresha marketplace lists the business to consumers searching to book.[1][2] |
| Retail point of sale with inventory | No | Yes — point of sale, retail and inventory, and an online product store on both plans.[1] |
| Payroll | Not yet | Wages and pay runs, timesheets and sales commissions on the Team plan, not on Independent.[1] |
| Contract terms | $245/mo | No minimum commitment or long-term contract; monthly subscription, cancel anytime. Fresha offers a 7-day free trial for Team, no card required.[1] |
Who should pick Fresha?
Fresha is the better pick for a business that wants a low monthly subscription, new clients from a large consumer marketplace for a one-time fee, and product sales with stock tracking.[1][2]
Who should pick Ava PRO?
Ava PRO is the better pick if you want:
- Unlimited texts, calls & bookings · no counts, no meters
- Unlimited nudges · we’ll never charge you to fill your own calendar
- Ava on voice · 24/7 calls
- Ava on SMS
- Owner commands · run by text or voice
- Packages, memberships, balances
Questions about Fresha
How much does Fresha cost?
Fresha lists $19.95 a month for one-person businesses and $14.95 a month per bookable team member on its Team plan, before local sales taxes.[1]
Does Fresha charge booking fees?
Fresha says it charges no per-appointment booking fees. A one-time commission of 20%, with a $6 minimum, applies to brand-new clients who find the business through Fresha itself, and none to returning clients.[1]
What are Fresha’s card processing rates?
Fresha lists 2.79% + $0.20 for online payments and 2.29% + $0.20 in person, with $0.10 added per Tap to Pay authorization.[1]
Is there a contract with Fresha?
Fresha says there is no minimum commitment or long-term contract; the subscription is monthly and can be cancelled at any time.[1]
Competitor details checked October 2026 from Fresha’s public pricing and feature pages.
Fresha is a trademark of its owner. Ava Intelligence LLC is not affiliated with Fresha.