Ava PRO vs Vagaro
Which is better, Ava PRO or Vagaro?
It depends on what you need beyond the front desk. Vagaro is a strong choice if you want a large consumer booking network, add-ons you pick one at a time, staff pay handled inside the same system, and stock tracking for products you sell. Ava PRO does not have a marketplace, payroll or a retail point of sale with inventory yet, so a business that needs those today should look at Vagaro.[1][2][3]
Ava PRO and Vagaro, row by row
| Feature | Ava PRO | Vagaro |
|---|---|---|
| Monthly price | $245/mo | $30 a month for one bookable calendar, shown at $23.99 a month for the first six months, plus $10 a month for each added calendar up to seven. Add-ons are priced separately.[1] |
| Booking and new-client fees | Unlimited nudges · we’ll never charge you to fill your own calendar | Marketplace listing advertised “with no booking fees”; the automated promotion feature Fill My Books is listed with “Fees apply”, amount not published.[2][1] |
| Text and phone answering | Ava on voice · 24/7 calls | Client & Team Messenger handles customer messages with the business’s own chatbot; text marketing is an add-on from $20 a month. Phone-call answering is not published.[1] |
| Online booking | Unlimited texts, calls & bookings · no counts, no meters | Booking through Google, Apple Maps, Instagram, Alexa and Facebook, plus an embeddable booking widget.[1] |
| Payments and card processing | Stripe Connect · your bank account | Integrated card processing with rates “as low as 2.2%”, Apple Pay and Google Pay, and Buy Now, Pay Later via Affirm. Per-transaction fixed fee not published.[1][4] |
| Memberships and packages | Packages, memberships, balances | Memberships and packages offered.[4][1] |
| Reminders and marketing | Reminders, campaigns, follow-ups | Text marketing add-on from $20 a month, email marketing, deals and promotions; Vera automates marketing and fills open slots.[1][5] |
| Run the business by text | Owner commands · run by text or voice | Not compared yet |
| Consumer marketplace | No | Yes — the Vagaro Marketplace puts the business in front of consumers searching to book.[2] |
| Retail point of sale with inventory | No | Yes — inventory tracking, PayPro terminal hardware from $380, and an online shopping cart add-on for product sales.[1] |
| Payroll | Not yet | Yes — Vagaro Payroll add-on, $34 a month plus $5 per employee.[3][1] |
| Contract terms | $245/mo | Billed monthly; “Cancel anytime with no cancellation fees” (“Exclusions apply”, not listed on the page). Vagaro offers a 30-day free trial.[1] |
Who should pick Vagaro?
Vagaro is the better pick for a business that wants a consumer marketplace listing, in-house payroll and product inventory in one subscription, with add-ons priced one by one.[1][2][3]
Who should pick Ava PRO?
Ava PRO is the better pick if you want:
- Unlimited texts, calls & bookings · no counts, no meters
- Ava on voice · 24/7 calls
- Ava on SMS
- Owner commands · run by text or voice
- Packages, memberships, balances
- Stripe Connect · your bank account
Questions about Vagaro
How much does Vagaro cost?
Vagaro lists $30 a month for one bookable calendar, shown at $23.99 a month for the first six months, plus $10 a month for each added calendar up to seven. Add-ons such as text marketing and a branded app are priced separately.[1]
Does Vagaro charge booking fees?
Vagaro says its listing carries no booking fees. Its automated promotion feature, Fill My Books, is marked “fees apply” without a published amount.[2][1]
Is there a contract with Vagaro?
Vagaro’s pricing page says you can cancel anytime with no cancellation fees, with exclusions that the page does not list. It also offers a free trial.[1]
Does Vagaro answer phone calls automatically?
Vagaro’s pricing page describes a chatbot for customer messages; a phone-answering product is not published.[1]
Competitor details checked October 2026 from Vagaro’s public pricing and feature pages.
Vagaro is a trademark of its owner. Ava Intelligence LLC is not affiliated with Vagaro.